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A long-term partnership towards a new probiotic certification program based on innovative biotechnology

A long-term partnership towards a new probiotic certification program based on innovative biotechnology

Lallemand Health Solutions and the Natural Health Product Research Alliance (NHP RA) affiliated with the University of Guelph, both Canadian entities, are proud to have concluded a long-term partnership to implement the Purity-IQ™ Certification Program, hence committing to improved standardization for the authentication of probiotic strains.

Lallemand Health Solutions has developed strain specific primers that have been integrated and validated by the NHP RA for the bKITS platform and to be used with the innovative qPCR thermal cycler bCUBE for in-house identification of strains. The bCUBE is manufactured and distributed by Hyris Ltd a privately held, UK-based biotechnology company. It enables genetic testing of biological samples in any setting, at any time, with real time access to results on the dedicated cloud-based software platform.

“bCUBE is a plug and play thermal cycler that can be purchased together with strain-specific bKITs for in-house strain identification. The small laboratory apparel can be connected to a computer or linked to a mobile phone through a specially designed application. Easy to use, the reagent is inserted in the cartridge with the sample to test. Results are received within two hours after pressing GO”, explains Paul D. Valder, cofounder and chief technical officer at Purity-IQ™.

The validation protocol for this innovation has been published in the AOAC Journal[1]. Together with the robust Purity-IQ™ Certification Program, it provides added assurance for probiotic strain authenticity within the natural health products industry.

“As the world’s first certification program founded on cutting edge DNA biotechnology, we support businesses who seek authentic ingredients. The bCUBE technology and Purity-IQ™ Certification Program, provide partners and consumers with confidence in the authenticity of food and natural health products”, confirms Dr. Steven Newmaster, a recognized global leader in NHP authentication at NHP RA.

Continuous investments for quality probiotics

“Through our expertise to supply the best probiotic strains and products, together with an undeniable commitment for continuing research and development and skilled customer care, it is in our own DNA to increase the trustworthiness of probiotics. As a leading world-class probiotic manufacturer, we aim at excellence and customers’ confidence by obtaining internationally recognized accreditations and licenses such as Purity-IQ™.” reminds Marie-Eve Boyte, Scientific Affairs Director at Lallemand Health Solutions.

The certification logo from the Purity-IQ™ Certification Program provides a means to communicate this added quality assurance to customers with a product label that can be displayed on packaging. In an era where clean-label and full transparency is highly valued this is of the utmost interest for partners and consumers. As a gold sponsor, Lallemand Health Solutions will be in a privileged position to facilitate the implementation of this technology.

About the Natural Health Product Research Alliance

Founded by Dr. Steven Newmaster, a recognized global leader in NHP authentication, and leading industry partners, the Natural Health Product Research Alliance uses novel molecular diagnostic tools to tackle major issues in ingredient authentication that are challenging the NHP industry. By encouraging collaborative work, NHP RA improves the production of authentic NHPs, protects biodiversity and ensures the sustainability and growth of the NHP industry.

About Purity-IQ™

Purity-IQ™ embraces cutting edge molecular diagnostic methods within a standard for authentication of ingredients as a consumer facing certification mark. Their innovative, collaborative approach to R&D in biotechnology ensures results are delivered in an informative and timely manner, while their certification program provides a means to communicate the additional quality control to customers. Purity-IQ™ mission is to advance science-based supply chain verification testing to protect customers from the vulnerabilities of mislabeled or contaminated ingredients and to promote honesty in consumer product labeling.

About Hyris Ltd

Hyris Ltd is a privately held, UK-based biotechnology company offering its partners and clients a disruptive platform that enables genetic testing of biological samples in any setting, at any time, with real time access to results on its dedicated cloud-based software platform.

 About Lallemand Health Solutions

Lallemand Health Solution is a vertically integrated probiotic manufacturer specialized in the research, development and manufacturing of ready-to-market and custom probiotic formulations. From lab to shelf, Lallemand Health Solutions has the full control and expertise to produce premium probiotic solutions, blends and custom formulations as each development step is expertly supported by internal quality insurance, regulatory affairs, research and development, scientific affairs, technical support, sales and marketing teams. Lallemand Health Solution is proud to have an open culture of entrepreneurial spirit and is pursuing a never-ending quest to look out for better ways to improve quality, productivity and create innovative products.


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Marilou Luneau, Content Manager, Lallemand Health Solutions

[1] Guidelines for Validation of Qualitative Real-Time PCR Methods for Molecular Diagnostic Identification of Probiotics

Published Jan 24, 2021 | Updated Jan 11, 2024